I got the pleasure of getting to know Alivia Gibbens of Bracket during a one on one interview. Bracket specializes in unique and modern party supplies, decor, rentals, and designs. I found this small business via Instagram and ended up ordering a custom cake topper for my 31st birthday. It was exactly what I wanted and more! Get ready to get your party on as we learn more about how Bracket became a success!
How was Shop Bracket started?
I has always been a dream of mine to have my own business. I come from a family of small business owners, from my grandparents and parents. I knew going in it was going to be a struggle, and a lot of hard work, but I also knew from watching them that owning a small business gives you freedom to pursue your passions. The idea for Bracket itself stemmed from planning my wedding. I wanted our wedding to have a lot of personal touches and our guests to feel like they knew us a little better after attending. Although I found some great Etsy sellers, I was surprised at how hard it was to find a business that had products I could customize to make them more meaningful to us. I also loved spending time with friends and finding any reason to celebrate with each other. My husband and I were both working in San Francisco loving the city but in jobs we didn’t feel inspired by, so we made the leap and now have been running Bracket the past year.
What does a day in the life of Shop Bracket look like?
No day is ever typical. Most mornings are spent fulfilling orders and planning/prepping for any larger events or workshops we have coming up. A lot of my afternoons are about working towards the future. Trying to expand our customer base, thinking about potential new products or new collaborations we can be a part of.
What is your favorite part of being an entrepreneur?
That’s a tough question. I think it has to be the pride that comes with making something that people enjoy. I love the industry that I’m in and that my products are a part of people having so much fun. When a customer comes up with a really funny set of headbands, they tag me in a picture they post online, or meeting customers at a craft fair that love our stuff, it’s so incredibly rewarding. I’ve also had the chance to build relationships with people who share my passion locally and across the internet.
What is the biggest challenge you’ve faced being a small business owner so far?
There are a lot of frustrations that come along with trying to do your own thing. One of the biggest challenges I’ve had to overcome was being okay with failure. I really hate failing or messing up but now I know it’s a part of the process. I will still work on a new product for days only to come to the realization that it isn’t going to be possible. A lot of things I have had to learn were from messing up first and realizing that although it felt like a waste of time, I ended up as a better business owner through it.
What a great idea for an engagement party or bridal shower!
What goals do you have for your business for 2015. What can we look forward to in 2015?
As part of our 1 year celebration we are launching a bunch of new products in the coming weeks. Some of them we’ve been working on since we started the business and I’m so excited that they are finally ready to sell. We also hope to take part in more shows up and down the west coast and work with more businesses to expand Bracket’s market. But more than anything being be a part of more parties and having lots more fun.
Beautiful Images by Cat Dossett